Saturday, February 05, 2005

Michelob Ultra

premium 5% lager
if this is what your life is about, this is your drink

Come again? Hang on... Since when did the interests/lifestyle I have dictate my taste in beer? Uh-uh.. This is a touted as an 'image' drink. I don't know about you, but I drink my drink (whether alcohol or squash or pop) based on it's taste (and sometimes cost if there are multiple similar options) which makes me think they're advertising it to stick on that (non-existant) "presentation" shelf in your fridge that you show people when they come round. And that you (or they) don't care much about the taste. Entirely wrong.Go look at their UK site if you want.

Sounds like a cologne anyway. Wear it don't drink it..

Disclaimer: I have never tasted Michelob Ultra and the above comments are my reactions, opinions only, from the TV advertisement only.

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